Rituals and advertising...

Smirnoff Ice (alcohol and maybe nsfw language)

Bros icing Bros icing bros

lots of icing


Stella Artois
pouring ritual

Everything advertising people like in 90secs

The stats that many professionals use are used by an agency to profile other people who work at agencies:

http://www.adweek.com/adfreak/absolutely-everything-advertising-people-love-all-jammed-90-seconds-153654

Rituals and Advertising

http://www.youtube.com/watch?v=uUkC17-D_Q4

Hey guys,

this a commercial I saw some days before "Motherday" this May. It is in German - so to summarize it is about a small child expressing how much she loves her mother, yet she is unable to tell because she cannot speak yet.
At the end of the viedeo (screenshot) there is a link that brings you to a NIVEA page where you can send thank you-wishes to your mother. This commercial really reinforces the brand heritage of NIVEA and was quite appealing to me, especially because they are not trying to sell a product or place their product in the ad. I think it is a very smart way to build on a ritual.

See you tomorrow,

Christoph

Rituals and Advertising

Hey guys,
Hope you all have a great weekend!
Tomorrow Shili and I will going to talk ritual and advertising.
Some of you might have a wonderful Halloween party this week, and there is the upcoming Thanksgiving.
So I want to you to share your own experience about how rituals related to advertising and how advertising influences the ritual behaviors.
It is not a compulsive assignment, but I would be very appreciate if you can post a link of a video or any examples of your purchase experience by midnight.
You could also think about it and ready to discuss tomorrow in the class.
Thank you.

Quinn

How brands use Vine

Hey guys,

here ist the link to some examples on how brands use Vine. Please feel free to shoot any question at me or Amy.

Best,

Christoph

http://brandsonvine.com/

http://cubicleninjas.com/5-companies-using-vine-as-a-marketing-tool/

The Ad I Would like to Share

Hi
Christ, this is the AD
http://www.youtube.com/watch?v=eNtUa525sSk

Assignment: Alternative Views of Advertising Effects - due September 24th

Dear classmates,

for the two Advertising Theory classes that I will be leading, I would like to use your input for some in-class discussion.

In order to do so, I would like all of you to post ONE Advertisement (you can choose from any type of media - TV, radio, print, digital, etc...) that has either PERSUADED or REINFORCED you.

Please just post the advertisment without any further comments, we will then discuss a selection of your posts in class.

Thanks and have a great weekend,

Christoph

Welcome to ADV 587

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