http://www.youtube.com/watch?v=uUkC17-D_Q4
Hey guys,
this a commercial I saw some days before "Motherday" this May. It is in German - so to summarize it is about a small child expressing how much she loves her mother, yet she is unable to tell because she cannot speak yet.
At the end of the viedeo (screenshot) there is a link that brings you to a NIVEA page where you can send thank you-wishes to your mother. This commercial really reinforces the brand heritage of NIVEA and was quite appealing to me, especially because they are not trying to sell a product or place their product in the ad. I think it is a very smart way to build on a ritual.
See you tomorrow,
Christoph
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