A company that has recently stood out to me has been LivingSocial. LivingSocial is a company that specializes in offering consumers a substantial daily discount to local businesses. These deals are often to fun and unique restaurants, shops, etc, and can push a consumer to try out new places where they normally would not have. Tim O’Shaughnessy, CEO, was quoted saying the brand offers “really cool things to do at great value” (http://www.screenwerk.com/2010/11/10/livingsocial-releases-escapes-weekend-in-a-box/). This is not only portrayed through the deals they offer, but through their advertising as well.
LivingSocial's advertisements tend to focus on the uniqueness and fun element of their deals. The company does this through different media including television and the internet. A prime example of the quirkiness of LivingSocial's advertisements can be seen in the following YouTube video:
http://www.youtube.com/watch?v=RDjHEmLtcns
LivingSocial uses younger consumers to connect with a target audience and portray how fun the brand can be. The overall exciting, trendy, and fun feelings that are depicted through their advertisements provides synergy to the deals in which they offer their consumers, helping to shape their brand image.
No comments:
Post a Comment