Introduction---- Yangyaoxi He (MQ)
Hi~ I’m Yangyaoxi He, although the last name is “he”, its pronunciation is more like “Her” (Interesting Chinese is). This is me picking up shells along the beach at Hainan, a beautiful tropical island in China. I am really fascinated by the sea, totally fall in love with the pleasing sea breeze and relaxed atmosphere there at the seaside.
Creative thoughts in advertising is the first attraction for my deciding to study in this field, and considering my interests in graphic design and painting, I’m trying to figure out my career path in the creative field. Yet I understand advertising is not all about creativity, thus my anticipation is to get a systematic understanding of advertising and based on that try to develop my potential in the creative side.
Creative thoughts in advertising is the first attraction for my deciding to study in this field, and considering my interests in graphic design and painting, I’m trying to figure out my career path in the creative field. Yet I understand advertising is not all about creativity, thus my anticipation is to get a systematic understanding of advertising and based on that try to develop my potential in the creative side.
Interesting Branding----Vat19
http://www.vat19.com/
This brand Vat19 attracts my attention because it has its own distinguished features. Basically, it is kind of an online shop which summarizes itself as “Purveyors of Curiously Awesome Products”. Thus, the first and the most unique feature of it is the product. And indeed, when I took a first glance of the products such as the world’s largest gummy bear, the gummy shot glasses and parking tickets which contains hilarious citations for parking impaired drivers, I admit those are really interesting stuffs. And as it claims on the website, its products are picked out from thousands of potential products annually, and they even have a unique test for that---CAT (Curiously Awesome Test).
Actually, I have already seen many websites selling interesting products in China, but they just regularly describe and photo those goods. Yet, Vat19 creates informative and entertaining videos for each product it sells, and many of them are witty and funny. And as Vat19 is not kind of huge scale corporation, many of the videos are not that commercial, and really show their effort. For example, from the last part of the video for gummy shot glasses, you could see how the whole team work together to create this funny video. These entertaining videos successfully further the products’ creative feature and become the brand’s salient characteristic. What’s more, since the main target audiences of the “Curiously Awesome Products” are young people, who spent a lot of time online and easily impressed by creative and funny things, the videos, as a main advertising method, do exert its influence.
Besides, the style of the whole website really fits the funny and creative feature of its products, even when describing the policies, some humorous points would shine between the lines. And if you look through the customers’ feedbacks there, you could find that the customer service policies are well carried out and I believe it significantly enhanced the buying experiences in Vat19 and make this website distinguish from other counterparts.
http://www.vat19.com/
This brand Vat19 attracts my attention because it has its own distinguished features. Basically, it is kind of an online shop which summarizes itself as “Purveyors of Curiously Awesome Products”. Thus, the first and the most unique feature of it is the product. And indeed, when I took a first glance of the products such as the world’s largest gummy bear, the gummy shot glasses and parking tickets which contains hilarious citations for parking impaired drivers, I admit those are really interesting stuffs. And as it claims on the website, its products are picked out from thousands of potential products annually, and they even have a unique test for that---CAT (Curiously Awesome Test).
Actually, I have already seen many websites selling interesting products in China, but they just regularly describe and photo those goods. Yet, Vat19 creates informative and entertaining videos for each product it sells, and many of them are witty and funny. And as Vat19 is not kind of huge scale corporation, many of the videos are not that commercial, and really show their effort. For example, from the last part of the video for gummy shot glasses, you could see how the whole team work together to create this funny video. These entertaining videos successfully further the products’ creative feature and become the brand’s salient characteristic. What’s more, since the main target audiences of the “Curiously Awesome Products” are young people, who spent a lot of time online and easily impressed by creative and funny things, the videos, as a main advertising method, do exert its influence.
Besides, the style of the whole website really fits the funny and creative feature of its products, even when describing the policies, some humorous points would shine between the lines. And if you look through the customers’ feedbacks there, you could find that the customer service policies are well carried out and I believe it significantly enhanced the buying experiences in Vat19 and make this website distinguish from other counterparts.
Here are some interesting product links:
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