Friday, August 26, 2011

Branding: Mayhem, meet Allstate

Insurance. About as exciting as taxes or having a root canal. There are tons of insurance agencies out there, so which one do you choose? Geico because of the green lizard? State Farm because their headquarters is local (45 min away in Bloomington, IL)? Allstate who promises to save you from…


ADV 587...I'd like to introduce you to Mayhem. Mayhem can occur at any place and any time. Mayhem could be the deer that jumps out in front of your car. It could be the young teenage girl who is emotionally compromised and slams into your vehicle in the parking lot. Or the snow that keeps accumulating on your roof until CRASH! Your roof collapses and now you have a big hole in the ceiling. Or the GPS that keeps telling you to “turn left” and there is not option to turn left, or “recalculating” and in your frustration you get into an accident. You never know when Mayhem will occur...you just have to be prepared.


Allstate suggests that Mayhem occurs to everyone…but if you have their insurance, you will be able to cope with the unpleasant realities that occur in life from time to time. Some of the best Allstate commercials can be seen here: http://culturemob.com/the-10-best-mayhem-commercials-allstate

This brilliant advertising plan has given life to an otherwise boring area: insurance. Because of these commercials now Allstate is on the map as one of the frontrunners in the insurance field.

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