Hey everyone, it seems I am the last one log in this blog. Hope I haven't miss too much fun here.
I am Nancy/ Wen. I am the girl, I like dance,(though don't really know how), I like yoga, I like swimming, I like jogging , I like pink (plz forgive me). And another favor is high heel shoes.
In every single day in the pass four years, at least, I was wearing high heel~ I know it sounds crazy, but I just cant help to say no~
The secret of branding-----M&M'S
As we know, Branding, is crucial to any product.
A wrong branding or advertisement could certainly ruin a good product, and also, not an excellent idea could save an awful product, especially in this "consumers talk " market.
How to achieve success? A good product could be the first step.
Have you heard the slogan that" The milk chocolate melts in your mouth, not in your hand?" I bet most of you would say a "yes!".yeah, here comes an impressive and fancy brand of candy----M&M'S. http://mms.com/us/
To target your consumers/To build relationship with them
Mostly, people who love candies are the youth. They like fun stuffs, they like playing cooling, they like sharing joy with friends, etc. Here is the basic profile of the youth.
The M&M'S created the distinct personalities for every color of chocolate, the red funny chocolate, and the yellow peanut guy. Here is the link to some ads
http://mms.com/us/fungames/tv/
In the ads, M&M just like friends of us, they are fun. They do everything we do in daily life. They are normal, emotional and cool as you and me. Hence, the ad build a relationship between customers and product.
In the continuous ad campaign,the recognizable characters and funny plot always make people laugh. This relationship were reinforced,which would result in the brand loyalty and habit buying.
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