Introduction:
Hi I'm Ayesha Qamar and I am from Saudi Arabia where I was born and brought up, but my nationality is Pakistani since in Saudi people don't give their nationality most of the time.
I studied Communication and Psychology for my undergraduate degree. I chose UIUC because of its top ranked program in advertising and its focus on both practice and academics. When I first got admission, I came to visit the university in April before accepting the offer of admission. That is when I decided that I will join this university because after meeting the students and the professors, I was convinced that it will be an amazing experience to study here. I love traveling to different countries, driving to new places, cooking traditional food, and listening to music.:)
Interesting brand:
The example I have is more of an interesting and memorable campaign rather than a brand. Here are youtube links to a few of the ads of "What about Love" campaign by Swiffer:
Even though I find these ads rather annoying at times, but I think that this campaign would help the brand a lot especially in remembering and recalling the brand name. It is very effective as Robin Donovan says, " The campaign stands out in its use of tacky romantic clichés ‘cleverly’ tied to pick up lines – but the visual creative approach – the brilliance of dressing people up as mud, dirt and computer dust to give the tacky clichés ‘mopping’ relevance is wonderful."
I chose this brand because I like how the campaign is clever, creative and memorable. The tagline, "Dirt loves Swiffer," is perfect for the brand. I should note that after watching these ads I would probably end up buying Swiffer as compared to any other brands if I ever have to buy household cleaning stuff. :)
Note: Text Quoted from http://www.bozell.com/insights/4258/what-about-love-swiffer/
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