Self introduction& interesting branding idea

Hello, everyone! This is Wei-Hsuan Lu. You can call me Patricia if it's easier for you to remember.

The picture took place at the night before taking off to America. You can see me sat in the biggest sized luggage with all kinds of stuff spreading in my room. Does anyone know any packaging expert? I'm really not good at doing this and I might be need of that kind of expert in my next migration.

I've never done such kind of self- introduction on the website. It feels like that I'm using an online dating website to meet new friends. Haha. We've done several self-introduction at the last week. So, I'm just going to give you a brief summary. I'm a person with a wide rang of interests and very curious about new things. In particular,I like watching movies, strolling around different places and swimming. I have limited experiences in the advertising field, but I am keen to absorb the now-how of advertising and to explore every possibilities in this area. I believe that this intellectual journey would be meaningful and amazing with all of you on the ride.

Here comes the interesting branding idea part.

I would like to share with you the series of advertising campaign of a German human resource agency called jobsintown.de. Their creative adverting promotion may traced back to 2006 when advertising agency Scholz& Friends designed the series. The agency is also known for its logo "Life's too short for the wrong job" .( Here is a montage of their previous outdoor advertising campaignhttp://www.youtube.com/watch?v=seMiEKvWhGU)

This year they build on this core idea and launch a new short film.

http://www.youtube.com/watch?v=Zg1FjJwDqVk&feature=related Please click on the link to watch the advertisement.

It's a pretty short-film less than one minute. However, the main idea has been presented clearly. I like in particular the narrative of this film; the way he tells the way he delivers it draws people's curiosity and help the whole film move smoothly toward the very question- Is there something bigger in life waiting for me? Then the succinct concluding sentence" wrong job?" hooks every mind longing for a better job. The relaxed but satirical tone of this advertisement lead audiences think deeper into their own situation and into future.

Marketing campaign of many other job builders are tame in comparison with the series branding campaign of jobsintown.de. The power of pictures and story are sometimes more appealing and powerful than pure statistics and rhetorical sentences. In their advertising series, I see the unlimited creativity derived from a simple idea.