Introduction of Aaron& Interesting Branding

Hi everyone, this is Yulong Tian from Tianjin, China.(If you never heard of this city, please google.) I perfer you call me Aaron because I have been using this name for years and have already get use to it. In the picture, I am just dyeing myself green...

I had several internship but none of them is related to advertising because I like trying different things and different lifestyle. I believe that to an advertising man, personal life experience is extremely important.

I was a broadcast speaker and a TV anchor in a local TV station in China. However I never saw myself on TV because I am sure it is horrible...

I believe that every international student come to America becuase of an American dream. Now I came to US because I wanna start a new life here... Actually I do not have a strict requirement in pursueing a career for myself. I prefer a simple happy family-centered life. So far I have promise myself to work out a career plan after a year study in UIUC, continuing phd or getting a job.

I like photography. If you like to see my photo work, please Facebook me(Yulong Tian(Aaron)). I just start to use Facebook(aha, old fashion guy!) because of Chinese rediculous internet restriction...

HERE COMES THE INTEREST BRANDING ISSUE!esco Homeplus Virtual Subway Store in South Korea

http://www.youtube.com/watch?v=fGaVFRzTTP4

Please click the link before you continue to read below...

I am not from Korea but I am right talking about something happening in South Korea. Maybe using QR code in commercials is very common all over the world right now. However I strongly recommend this vedio commercial because it exactly support my view on the future of advertising.

I believe we are living in a Disintermediation Era. Actually I really cannot see a bright future for advertising industry. Since technology growing unbelivablly fast right now,it becomes more and more easy for the customers to get information from the product they want to purchase directly rather than through TV commercials or ads in other forms. One day, when a mature channel right between customer and producer set up by using cutting-edge tech. Advertising is dead.

So I suppose we could let advertising, instead of being a intermedia, become a product that customer can "purchase". Actually, here, I do not mean people are really purchasing the ads but the goods behind the ads(ads show up as icon). Just like in the video, people purchase what they want in the sub station, however what they really do is just "purchasing" the pictures on the posters. Under this context, the ads play a role of "product" during the purchasing activity.

I really like to share this with you because I think it is opening an brand new direction for future ads and updating the definition of advertisment in my mind... I hope you like it... and think about it...