Rituals and advertising...

Smirnoff Ice (alcohol and maybe nsfw language)

Bros icing Bros icing bros

lots of icing


Stella Artois
pouring ritual

Everything advertising people like in 90secs

The stats that many professionals use are used by an agency to profile other people who work at agencies:

http://www.adweek.com/adfreak/absolutely-everything-advertising-people-love-all-jammed-90-seconds-153654

Rituals and Advertising

http://www.youtube.com/watch?v=uUkC17-D_Q4

Hey guys,

this a commercial I saw some days before "Motherday" this May. It is in German - so to summarize it is about a small child expressing how much she loves her mother, yet she is unable to tell because she cannot speak yet.
At the end of the viedeo (screenshot) there is a link that brings you to a NIVEA page where you can send thank you-wishes to your mother. This commercial really reinforces the brand heritage of NIVEA and was quite appealing to me, especially because they are not trying to sell a product or place their product in the ad. I think it is a very smart way to build on a ritual.

See you tomorrow,

Christoph

Rituals and Advertising

Hey guys,
Hope you all have a great weekend!
Tomorrow Shili and I will going to talk ritual and advertising.
Some of you might have a wonderful Halloween party this week, and there is the upcoming Thanksgiving.
So I want to you to share your own experience about how rituals related to advertising and how advertising influences the ritual behaviors.
It is not a compulsive assignment, but I would be very appreciate if you can post a link of a video or any examples of your purchase experience by midnight.
You could also think about it and ready to discuss tomorrow in the class.
Thank you.

Quinn

How brands use Vine

Hey guys,

here ist the link to some examples on how brands use Vine. Please feel free to shoot any question at me or Amy.

Best,

Christoph

http://brandsonvine.com/

http://cubicleninjas.com/5-companies-using-vine-as-a-marketing-tool/

The Ad I Would like to Share

Hi
Christ, this is the AD
http://www.youtube.com/watch?v=eNtUa525sSk

Assignment: Alternative Views of Advertising Effects - due September 24th

Dear classmates,

for the two Advertising Theory classes that I will be leading, I would like to use your input for some in-class discussion.

In order to do so, I would like all of you to post ONE Advertisement (you can choose from any type of media - TV, radio, print, digital, etc...) that has either PERSUADED or REINFORCED you.

Please just post the advertisment without any further comments, we will then discuss a selection of your posts in class.

Thanks and have a great weekend,

Christoph

Welcome to ADV 587

I am leaving the old posts from past ADV 587 up for now so that you can get an idea of some of the past assignments that people have used in preparation for their 'teaching' day. To get you used to the site I will also have you post a picture of yourself, your preferred name or nickname and also what you want to get out of graduate school.

You can also post to the site from your phone by adding your mobile device in settings.

A few shopping tips

AdAge app on smart phone -- Megan

Hi there, sorry for the late post.  Recently, I downloaded a free app for my iPhone, Ad Age.  This app provides me with things like the latest news in advertising, as well as agency news.  Only having this app for a few days, it has helped me to become more familiar with the advertising industry and some up and coming topics.  All for free!

medical alarm for elders living in rural areas

This mini homework reminded me of a story of a medical device for elders in rural part of Korea that I watched on TV in Korea. I'm not sure if we can say it perfectly fits to media technology, but slightly. The TV program showed/introduced a medical device that elders can use at home in rural parts, and it's usage. If elders wanted to install this devide in their houses, people will visit their houses and stick the device on the wall in the house. I don't remember exactly how the device recognized problems with elders' bodies, but when it notices something wrong in elders' bodies, it informs it to their sons and daughters living in urban areas, and it also calls a hospital nearby. The reason of inventing this device was quite manifest - to help old people living far from medical SOS, and better cater to their needs.

Twitter and farmers

While technology has transformed production methods, it's also transforming the way farmers connect to others. Consider the rapidly growing cadre of Ohio agriculturalists using social media.

"It has an appeal for farmers because it's a great way to connect with a consumer without having to go through the (traditional) media," says Dan Toland, an Ohio Farm Bureau Federation communications specialist instrumental in educating farmers about Twitter, Facebook and other tools. "They're finding it's a great way to get their message out."

Payn-Knoper has observed a new willingness among farmers to tell their own stories -- and an eagerness to connect with each other. Every Tuesday evening, 100 to 200 farmers from around the world use Twitter to participate in her two-hour Ag Chat, an online conversation on various ag topics.

Extracted from a news article written by Gene Monteith

Youtube

I'm kind of an old-fashioned people that I don't really use innovative equipment such as smart phone and tablet. However, I do use youtube a lot. Usually, I search for music video, drama series and interesting short films on the youtube. Before I can watch any video, there is an advertising that I can skip after around 10 seconds. If it's an advertising for new released movies that I'm interested in I would watch the whole video,but often I would skip the advertising as soon as possible. Oftentimes, I find those advertising really annoying since they hinder me from enjoying my videos. However, thorough repeatedly show up before every videos, I do have an impression on those advertising.

Technology--Social Network

Although not every one of us is a tech-savvy, we are bombarded by technologies. One of them is social network, such as Facebook and Twiter. Just like you need to know how to use Google, Facebook and Twiter are essential to our generation, or the younger ones. You need to be a sophisticated Facebook/Twiter user so that you could manage your social network efficiently and safely. As the number of Facebook/Twiter user increases, advertisers see the opportunity: it’s an old-fashion way to put up an advertisement; the heart of the story is about advocacy. As a social network, people pass the information/comments/opinions along with individuals’ networks. Advertisers are more mindful of what consumers think of their products. This technology offers me a way to understand how advertisers interact with their potential consumers as well as how the dynamic between advertisers and consumers has been changed.

Technical Knowledge: InDesign, Illustrator & Photoshop

In my first position out of undergrad, I realized quickly that it was almost necessary to learn how to use the Adobe Creative Suite. I did not have the opportunity to use these programs in my courses so I started to teach myself how to use the programs, took a class in graphic design and attending a continuing education course in InDesign. Knowing how to use these programs helps me in both understanding advertising and creating advertising. I have a much deeper appreciation for well designed ads and have always appreciated the strategy behind those ads. Personally, knowing how to use the programs allows me to develop my own ideas digitally.

Media Service for Rural Sector_Chanju LEE

http://agchat.org/

What I found about a media service specially devised for rural community is "AgChat Foundation." As their pithy tagline, "empowering a connected community of agvocates," goes, their mission is to help those who engage in producing food, fuel, fiber, and feed successfully voice their stories from their own perspective via social media platforms.

For this, they endeavor primarily to educate and equip farmers and ranchers with necessary skills for tapping into Facebook, Twitter, YouTube, and so on. The central venue of the foundation is the highly visible "#AgChat" community on Twitter wherein more than 2,000 people from seven countries weekly get together to discuss tricky issues, tell their own stories, and come up with effective ways to relate to people outside of agriculture.

Considering that our society has shifted to the era of social media, whether farmers opt for them or not, it is obvious that they are encountering a crucial need for maximizing such new media. In this sense, I feel that this foundation excellently contributes to getting rural community keep a right track.

Rural Technology

One business that caters to the rural sector is HughesNet, a high-speed, satellite Internet provider. You can see from the picture (taken from their website) that they want to target that rural customer, who may not be able to get service from typical internet providers. Their website states that the #1 reason to use them is "It's available where ever you live." The website also states, "super-fast, always-on, satellite Internet access is ready when you are – no dialing in, no waiting, and no tied-up phone lines." The reason I know about this company is because my Dad lives in rural North Carolina. The typical internet providers would not service him since he is far outside the city limits. However, HughesNet was able to deliver, even with his rural address. http://www.hughesnet.com/residential-satellite-internet/why-hughesnet.cfm

QR Code, an innovation in advertising informational storage

When talk about the recent technologies in advertising industry, the first think come to my mind is definitely QR Code.

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.

The first advantage of QR Code that I would like to point out is that it, to a large extent, boosts the capacity of information in print advertising. Limited information storage is always the short-hand of print ads, but now, advertisers can use only one little matrix in the conner of the ads to give much more supportive informations that the respondents may need. The only thing left for the advetiser is focusing on making the ads more attractive to win attention, and persuade the respondents taking out their smart phone to do a easy scan.

What is more, ccording to this definition of Qr Code, we can infer that the information behind the QR Code can be everything, even real product. Just like I mentioned several weeks ago. Plz watch this video, I personally strongly recommend.

http://www.youtube.com/watch?v=xxoh4AKGE5M

Want to know more about QR Code?
See: http://en.wikipedia.org/wiki/QR_code

Kent Country Show

Mostly, rural countries are known as the underdeveloped areas and lack of communication with the urban cities. However, in England, there is a well-known countryside named Kent county. Every year, an agriculture show will be host by the Kent County Agricultural Society at Detling near Maidstone in Kent, England.In the show, the produce of Kent farmers alongside a livestock and other entertaining evens, such as blacksmithery will be broadcast.

Grown up in cities, most people are not familiar with rural section. So the country view and lifestyle are novel and interesting to us. Since the first show in 1929, the show becomes the window for rural Kent life, attracting around 100,000 visitors each year.

As it is once said by the mayor in Gravesend at the first Kent County Show, "the greatest advertisement the town had been privileged to enjoy".
LINK:http://kentshowground.co.uk/

Apps On Smart Phone

I’m always willing to try the new apps on my smart phone as long as they are free. Many of the apps are really useful so I actually do not mind if there are some ads when I’m using. The main forms of advertisements in apps are mainly banners and windows popped out, but most of the time I pay little attention to them because I know they are advertising and I just close the popped-out window or just ignore the banners. So these using experiences let me realize although the advertising there is not intrusive, the effectiveness of them is not quite well. One of the quite effective ads in apps I think is the radio advertisement between every two or three songs when I’m using Pandora listen to music, which are mainly about music concert/ albums or something related to music, besides, it’s very short and it’s spoken out which could attract my attention better. And interestingly, I find there are some apps themselves are a whole advertising. Like one of the Stella Artois Beer campaign, there is actually an app which is a game to complete the whole 9 steps of serving a glass of Stella Artois.

http://www.designtaxi.com/news/350885/Stella-Artois-Tongue-in-Cheek-9-Step-Beer-Pouring-Video/

I don’t know how effective is this campaign, but I think it is really interesting. This game plays as a good complementary role of the whole campaign and add the interactive part to the campaign very well. There are some strategies in this game but yet not difficult, and you can actually upload your scores. As an app fan, I would like to try this if I can (actually this app is only designed for iPhone, so unfortunately I can’t), and I do think it is a less intrusive and more effective way to advertise a product.