While technology has transformed production methods, it's also transforming the way farmers connect to others. Consider the rapidly growing cadre of Ohio agriculturalists using social media.
"It has an appeal for farmers because it's a great way to connect with a consumer without having to go through the (traditional) media," says Dan Toland, an Ohio Farm Bureau Federation communications specialist instrumental in educating farmers about Twitter, Facebook and other tools. "They're finding it's a great way to get their message out."
Payn-Knoper has observed a new willingness among farmers to tell their own stories -- and an eagerness to connect with each other. Every Tuesday evening, 100 to 200 farmers from around the world use Twitter to participate in her two-hour Ag Chat, an online conversation on various ag topics.Extracted from a news article written by Gene Monteith
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