QR Code, an innovation in advertising informational storage

When talk about the recent technologies in advertising industry, the first think come to my mind is definitely QR Code.

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.

The first advantage of QR Code that I would like to point out is that it, to a large extent, boosts the capacity of information in print advertising. Limited information storage is always the short-hand of print ads, but now, advertisers can use only one little matrix in the conner of the ads to give much more supportive informations that the respondents may need. The only thing left for the advetiser is focusing on making the ads more attractive to win attention, and persuade the respondents taking out their smart phone to do a easy scan.

What is more, ccording to this definition of Qr Code, we can infer that the information behind the QR Code can be everything, even real product. Just like I mentioned several weeks ago. Plz watch this video, I personally strongly recommend.

http://www.youtube.com/watch?v=xxoh4AKGE5M

Want to know more about QR Code?
See: http://en.wikipedia.org/wiki/QR_code