This is a 7 Up’s ad that specifically tailors to Chinese valentine's day. It reminds and reinforces the audience memory of Chinese valentine’s day by integrating the traditional ritual image (the couple is holding each other’s hands, wearing Chinese costume) with promotional messages.
I chose this ad because of its ritual representation. This ad puts the message into the traditional cultural context. People who see the ad could immediately know that the ad is to target couples who value this traditional festival. The main idea of the text is about to upload multiple things, such as the couples’ pictures, their stories, in order to win the prize: free trip to Maldives. Maldives has been perceived as a romantic place by the younger generation. Having this attractive prize within the ritual context of Chinese valentine's day makes the ad even more appeal to its target audience than simply let the prize stand out alone.
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