As required to find an ad about ritual, I tried to find some ads for traditional chinese festivals or events but I finally gave up because the copywrite on those ads are all mandarin. I would like to find some English one, so I chose Christmas.

I saw this ad a long time ago, however, at my first glance, it actually did not remind me Christmas. But it make me feel warm. I searched online and find out this is a outdoor billboard ad released in Dec 2008. It is designed by DDB in Helsinki, Finland.

Compare to most Xmas ads which only have a santa claus with a certain brand of product, this Mcdonald piece is, as explained in the right of the pic, more locolized and creative.