Its the cute little pink ribbon that lured me into clicking the link on my facebook page.
Pinktogether is a worldwide health campaign aiming at helping women who are suffering from breast cancer, encouraging them to share their inspiring stories and leading people's attention in feminine health problems. Pink as the symbol of the whole campaign, Pinktogether is easy to memorize and being associated with women themselves or people's female families and friends. By using diversified marketing efforts, Pinktogether is raising funds from all social sectors and arousing people's awareness of women's health issue. Celebrites with positive images are being involved in the campaign. Common people are also linked together by blogs, websites and senimars held throughout the world. In the same time, the primary sponsor of this campaign-Estee Lauder, greatly improves its public image and influence and of course its profit, as its products are mainly designed for mature female customers who at the same time have more concerns of health issues. 
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