Self Intro-Effie Zhao Branding--ASOS

This is Effie, an ENFP, which is supposed to be a "communication person" and I am delighted to find that my interest lies in this field-the most romantic part of biz world that can turn ideas into profits. And without googling about everything, I just chose here because the word "Champaign" excites me a bit.

To make this self-intro less like another ps, I'm gonna mention sth about the non-academic part of me. I like music from pop to rock to punk to classics and can't live without my ipod; I play all kinds of games with pc, ps2 or ipad; I MUST go shopping once a week and doesn't necessarily need to get sth but just to feel the exhilaration of being exposed to choices; I like all the animals with fur and extremely scared of cockroaches; I like everything with leopard, zebra or snake patterns.

I feel so hard to present everything about myself cuz sometimes people are all the same, no need to say too much and sometimes people are all different, that a short passage is powerless. So it is good that we still have a lot of time ahead to know each other.

This is my branding case about ASOS, an UK fashion retailer. You can visit their official website:

www.asos.com

ASOS, confronting several strong competitors such as Gap and Inditex, figured out a new way to brand their name and lead the "mopper"(mobile shoppers) market by beginning e-tailing on facebook.

Face book users have access to its entire stock and can post pictures to ask for opinions from their friends before purchase. These customers are familiar with high-tech devices and enjoy their online social life. They use android smart phones, tablets or laptops and are of course, so into fashion.

Unlike outlets, online shops enable people to communicate, which can be served as free ads for the company itself and it offers convenience to those who aren't so interested in shopping such as most male customers. Facebook as the platform, the brand is associated with people's intention to be involved in their interpersonal relationships and recognized by others as someone cool and stylish.