I found this cute and intersting PSA from 80s online. Timer seems to be a popular cartoon character, with his long hat and stick, who tells time to children. This ad series was aired on TV on saturday mornings when children watched TVs.
I think this advertising is effective in that it carefully considered target age. The use of this cartoon character must have made children follow what Timer was doing in the ad. Also, this ad delivers clear message, brush your teeth, in an easy and funny way that shows strong and white teeth would defend evil bacteria.
One thing I wonder in this ad is that Timer only brushes the bottom teeth. I guess he didn't have time to brush top teeth in a 30 sec ad?
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