Change 4 Life

This campaign Chang4Life is part of the UK government’s ‘Healthy Weight, Healthy Lives’ strategy. It aims to prevent people from obesity by encouraging them to eat better and move more. Like many other health campaigns, it has its own TV commercials which are colorful, kind of creative and generally attracting .
http://www.youtube.com/watch?v=SYhbBidlcMI&feature=related

But when looking at the comments on these ads, you could find the controversial attitudes there. Personally, I think the reason for the controversial attitudes is that the ads just keep on telling the audience the concept of abandoning the old lifestyle and being healthy and lack the real point to motivate people. However, I do like some of the concrete suggesting ways it makes on the website. For example, it has a fun generator on the website, in which you could get “customized” indoor and outdoor active games. There is also a cookbook for children which aims to make the children involved in the meal preparing and get to like the healthy meal. Also, a meal guide could be downloaded from the website.
http://www.nhs.uk/Change4Life/Pages/change-for-life-families.aspx

There are over half a million people in the UK joined this campaign, though I could not evaluate professionally whether it is effective, at least it’s working. The biggest problem I perceived here is how to really incite the people’s interest to indeed look at those specific activity and meal guide and follow them.