I think that the American Cancer Society (ACS) is an example of a great health campaign. Their most memorable ads are the "More Birthdays" commercials, where they have a famous singer singing "happy birthday" and at the end, shows the ACS slogan, "the official sponsor of birthdays." I found this to be an innovative campaign, as any other society or association could easily claim the same thing; but the ACS came up with the idea first. They also bring up a good thought: the "happy birthday" song serves as a victory song for survivors -- who may not have had more birthdays. On their website, one can even send a birthday wish via email or phone call for free.
American Cancer Society website
"happy birthday" commercial example
More Birthdays
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