Well it's Saturday afternoon and that means college football. One of the most common rituals associated with American football is tailgating. Millions of people each year pull up their vehicles, open up the back "tailgate" to reveal a buffet of food and beverages to enjoy prior to the game. Some set up tents, have chairs, even set up the flat screen tv. Tailgating has in some cases replaced actually getting into the stadium to watch the game. People are content enjoying the company of friends and family without having to purchase the (in some cases) expensive tickets to watch the game first hand.
Grills, hotdogs, burgers, steaks, chips, beer, soda, and all around fun is what comes to my mind. This can be a lucrative industry for those companies who have products associated with tailgating. Everything from dip to charcoal to the vehicles you tailgate from have taken advantage of this unique American ritual. The two pictures show Omaha Steaks, as well as Hershey's, Kraft marshmellows, and Honey Maid graham crackers capitalizing on this opportunity.
Another example is seen at the below link: It shows sportscaster Mike Golic as a spokesman for the ritual of tailgating, with Kingsford charcoal as an obvious sponsor: http://www.youtube.com/watch?v=tf24GOLqIJ0
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