WangWang

Spring Festival is no doubt the most important festival in China. And it's a golden time for the companies to take advantage of the ritual to promote their products or services. Among all those ritual related ads, the one impresses me the most is "WangWang", which mainly produces snack such as cookies and candies. Spring Festival is the beginning of a new year, thus auspicious patterns and propitious sentences are among the tradition that people must do every year to bring themselves good luck. The brand name "WangWang", which means "prosperity", fits in the festival atmosphere quite well. Besides, the company assembles many of its products (like cookies, jellies and candies, etc) into a gift bag with festival look package and takes advantage of its auspicious name creating the slogan "Having WangWang in Spring Festival, the luck in the new year would be plentiful". This ad for the gift bag has been televised for more than ten years every year around the Spring Festival. With the auspicious meaning, snacks loved by kids and high frequency of TV ads, it already become the must gift for every family which has child. I remembered when I was a kid, I received more than ten bags of that during the festival. And now when I visit a family with child during Spring Festival, this gift bag is the first thing I would buy. It kind of becomes a new ritual gift for Spring Festival.