Not until around 2000, did most Korean funeral service companies positively advertise their products and services because they were afraid lest people would get offended, watching their advertising reminding them of death, probably the most dreadful moment for mankind. In the mean time, Boram funeral service company ventured to be a pioneer in this advertising. I specially want you to note that they placed stress on professionalism so as to make their prospective customers trust them. For example, as you can see in the above picture, they dressed their staff in uniforms in the advertising, intending to show how professionally and solemnly as well they treat their customers. By the same token, they first coined a singular title, "FD" which stands for "Funeral Director" and possess the exclusive right to use it in the field to date. Through this strategy, as a result, they have long been the top brand.
Saturday, September 24, 2011
Funeral Service Company Advertising_Chan ju LEE
Not until around 2000, did most Korean funeral service companies positively advertise their products and services because they were afraid lest people would get offended, watching their advertising reminding them of death, probably the most dreadful moment for mankind. In the mean time, Boram funeral service company ventured to be a pioneer in this advertising. I specially want you to note that they placed stress on professionalism so as to make their prospective customers trust them. For example, as you can see in the above picture, they dressed their staff in uniforms in the advertising, intending to show how professionally and solemnly as well they treat their customers. By the same token, they first coined a singular title, "FD" which stands for "Funeral Director" and possess the exclusive right to use it in the field to date. Through this strategy, as a result, they have long been the top brand.
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