An advertisement that reminds me of a daily ritual is this Colgate advertisement. Colgate claims that their toothpaste is clinically proven to fight germs for 12 hours, which plays into the whole brushing your teeth twice a day ritual. This advertisement serves more as a reminder of the reasons why we perform this ritual, which is to have healthier, cleaner teeth. By including the 12 hour statistic, it reinforces the common ritual of brushing your teeth in the morning and at night.
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