As Effie said, I think making food/eating food is a very important ritual. When we think about a certain food, we naturally think about the steps of making it/eating it. Not only special rituals such as wedding, birthdays, or funeral, but also these food rituals comprise most of our life practices.
The 'Bibimbap Advertisement' that I'm introducing here is the ad that was made in order to spread Korean traditional dish to foreigners. This ad actually was aired on display in Time Square, NYC, in last December, with the aim of exposing the ad 49 times a day. Bibimbap (which literally means 'rice mixed with other ingredients') is very healthy food made of rice, vegetables, egg, and meat together. I chose this advertisement because this ad describes the ritual of making bibimbap amazingly well with the performance, 'Nanta', a modern version of Korean traditional rituals for important ceremonies. The idea of combining food ritual and traditional ceremony rituals is terrific in this ad.
The 'Bibimbap Advertisement' that I'm introducing here is the ad that was made in order to spread Korean traditional dish to foreigners. This ad actually was aired on display in Time Square, NYC, in last December, with the aim of exposing the ad 49 times a day. Bibimbap (which literally means 'rice mixed with other ingredients') is very healthy food made of rice, vegetables, egg, and meat together. I chose this advertisement because this ad describes the ritual of making bibimbap amazingly well with the performance, 'Nanta', a modern version of Korean traditional rituals for important ceremonies. The idea of combining food ritual and traditional ceremony rituals is terrific in this ad.
Another fact about this ad that attracts me, which might be a bit irrelevant from this ritual topic, is that this ad was not created only by ad professionals. It was made as a program of a Korean TV show, 'Endless Challenges'. In this TV show, 7 Korean stars always get mission. Their mission this time was to create an ad that can give wider publicity of this Bibimbap to oversears. The 7 cookers who are chopping the food in the ad are those 7 stars.
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