http://www.youtube.com/watch?v=FEYngxOMsmg&feature=results_video&playnext=1&list=PL49C57685EC2A84F6
The link above leads to a Korean Air advertising, and I personally think that it is designed to target me. Above all, as a student studying abroad, it is very natural for me to feel somewhat homesick. Particularly, many people around me are going to visit their home during the upcoming vacation, but I may stay, since I cannot afford it. In this sort of climate, this video makes me feel as if I were able to travel anywhere whenever I want, thereby engendering some positive attitude for the brand.
http://www.youtube.com/watch?v=ZXnAYpO5m7Q
The other advertising is an advertising of a cosmetic product for men like me, and after watching it, I found somewhat negative attitude toward the advertising and brand itself as well. The primary reason is that this advertising uses an ideally handsome model from my own perspective, which consequently keeps me from being persuaded. That is, because I come to feel that I am totally out of the model's league, and I also know that such a model actually does not need that kind of cosmetic product, the message from the advertising cannot help but remain unconvincing to me.
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