The good ad is the NatureLuxe’s commercial, which is endorsed by Taylor swift. I think it is targeting to me because the Taylor is the singer that I like and she is the same generation as me.
Firstly, the successfully using emotion appeal draws my attention. The simple background setting, appropriate music and Taylor in a fancy dress offer me the enjoyment of beauty. One of he lines in this ad is that “the next cover girl? you! “ By watching this ad, I feel like I want to try this product because I wish I could as pretty as Taylor in ad. Also, every girl has a dream of being a cover girl. The theme of this ad makes me feel special and meet my need in beauty.
Link: http://www.youtube.com/watch?v=ZMt6TFO0zn4&feature=related
Secondly, the bad ad that I think is the commercial of Gummy bear. Our generation is the target market of candy product, so this ad is targeting to me. The reason that I think it is not good enough is that the whole advertising is so not cool and boring. The actor who is supposed to enjoy eating the Gummy bear has a fake and unreal face on screen. Previously, I am not a big fun of Gummy bear. Still, after watching this advertising, it can not make me interest in trying this so-called biggest Gummy bear in the world.
Link: http://www.youtube.com/watch?v=HBa458RoLpw&feature=pyv&ad=5774680702&kw=gummi%20bear
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