Google

A piece of technical knowledge I have is a solid understanding of how Google works and benefits people. There are many different aspects to the search engine, including the actual search and search results, advertisements, analytics, and more. Understanding Google has allowed me to be able to track effectiveness of things such as websites and search terms, a tool that is helpful in determining the effectiveness of ad campaigns. It has also given me access to a breadth of information, which has helped me enhance my knowledge on many subjects, including advertising.