Good and Bad Ads Targeted to Me

The good ad:  http://www.youtube.com/watch?v=HD8zAJIyWRA
Although I have never owned a Chevy (and I am typically loyal to one of their major competitors), I found this commercial to be very appealing for several reasons. I like how they match up the imagery of the photograph with the scenery behind the photograph.  It makes me feel like I'm a part of the scenes and that I can relate to the people in the older photographs today.  I also like that they aren't directly giving me information about their cars, or telling me why their cars are better than their competitors.  Sometimes I don't want to hear the stats -- it's the feeling that an ad can invoke in me that would make me have a more positive association with the ad, thereby encouraging me to purchase it.  I feel that this ad is targeted to me as a person who relies heavily on cars for transportation means.  Since I am a "consumer" of cars, I feel this ad is directed at me.

The bad ad:  This Chase Freedom ad was printed in a magazine I bought over the weekend.  I did not like this ad because it was so boring to me.  They get their point across, but this ad would obviously not be in a magazine that men would typically read.  The text at the bottom actually says "get 5% cash back on dining and at movie theaters and department stores."  I found this to be slightly irritating.  Either way, this ad was targeted to me because it was in the magazine I purchased, and it is apparent that this ad is targeted to women.